Head Office
Ontario, Canada
info@worldwidecollegetours.com
Benefits of Recruiting Students in Latin America for Colleges and Universities
In this article, we will be covering the benefits of recruiting students in Latin America for colleges and universities.
In recent years, colleges and universities have been expanding their international influence. In the beginning, the goal started with recruiting students from neighboring states and regions. Once schools noticed the favorable spike, they began to think about the next step. The next step involved expanding recruitment to a new population, a new country. As English is becoming the most popular second language in most Latin American countries, the urge to recruit began there, and is still one of the most recruited regions around the world.
From the students prospective, when they're interested in studying abroad, most students from Latin America are interested in studying at North American colleges and universities, and a small percentage look for European schools.
Countries like Honduras, Mexico, Colombia, and Brazil, are over populated and are having a difficult time accommodating students – there just aren’t enough seats in the class room. Colleges & universities from around the world are prepared to accommodate the overflow. Students from middle class families are now able to study abroad thanks to government grants and student scholarships. Students from Latin America are widely educated – many of them are fluent in English, Spanish, French, Portuguese, and other languages. They are prepared to take on the workload and excel in an international course.
Key Benefits of Recruiting Students in Latin America
List of Services
-
Cultural DiversityList Item 1
Students from different parts of the world have different outlooks on life. They are able to bring a fresh perspective to your college or university. Bringing diversity to your campus is not just about diversifying your student population. An increased focus on getting more students to come from a variety of countries around the world is intended to expand the cultural richness of your campus.
-
Program DiversityList Item 2
Students from Latin America, compared to other regions around the world, are interested in a variety of programs. If you've ever been to India or China to recruit, you'll notice students are primarily interested in medical, legal, business, or stem programs. That's not the case in Latin America, students look for everything from stem, film, music, communications, and English, to culinary, political science, trades, nursing, medical, business, and more.
In Latin American countries, there is limited access to technology, research grants, and expertise. This is an encouraging factor for students to look internationally for specialized programs, hands-on training, and access to top quality facilities. Many North American institutions are known for having the specialized knowledge and skills that help develop a student to advance in their career.
-
Knowing the PotentialList Item 3
There is a large immigrant population from Latin America in North America. Over 40 million Latin American immigrants were reported living in Canada and the U.S. in 2010 – and since then, the number has been rapidly increasing. Our countries are known for their political, economical, and religious freedoms, and of course we are known as the land of opportunity. Latin American students already know these benefits and are eager to reap them.
Many of the Latin American countries are also dedicated to supporting their international students. They are providing scholarships and other types of support for students. Countries like, Brazil, Mexico, Chile, El Salvador, Ecuador, and Colombia have all pledged support for science, technology, engineering, business, and math students.
-
Become a Widely Accredited InstitutionList Item 4
There is no greater form of marketing than word of mouth. Bringing in students from an increasing number of different countries will aid in becoming a more internationally, well-known college or university. Once a student goes through your education system, and successfully receives their diploma/degree, their entire community back home will know.
There is a widely appreciated sense of merit and quality that is associated with colleges and universities in North America. Countries around the world are urging their students to study abroad. The "Made in USA" or "Made in Canada" stamp on a diploma can give a student a sense of superiority and distinction when applying for a job after school, especially if that student returns to their home country for work.
-
GO GO GO for Undergrad
If your school has undergrad and graduate programs, like many post-secondary institutions do these days, you should always put your focus on undergrad. Why? Well, there are two main reasons. When you're in 12th grade and you first start applying to college or university, generally, your close friends and family will want to go the same route you go (assuming your school offers the programs their looking for). So, you'll have potential to get many more students in the future. The second reason is the potential for graduate. It's a lot easier to entice a student to stay with your school through their graduate studies if they've already completed their undergrad.
Why spend the same amount of time, energy, and money recruiting for graduate students when undergraduate students can turn into a graduate and keep your school populated for longer?
The international student rate in North America is consistently growing, especially with students from Latin America. Last year there were over 1.1 million students travelling to North American colleges and universities to pursue their education.
Will your school be accepting any international students from Latin America this year?
To learn more about recruiting events in Latin America or to join our upcoming recruitment tours, click HERE or give us a call at (416) 384-1837 – We look forward to exploring new opportunities with you.
